We provide video production services and video editing sevices, including taping seminars, master classes, interviews, and special events such as music performances, operas and ballets. The company can create broadcast-ready content for both television and the Internet. These services are provided by the video production crews of hired students under the supervision of the faculty-member mentor, industry professionals, and artists. Future service offerings that Noleye Production will include are: all internet uses, programming for educational public access television, and DVD production.

We provide professional quality video production and editing services for educational and artistic pursuits and organizations in the local New Orleans area.

• Our business and personal dealings, agreements, and relationships will be conducted in the highest ethical manner. 
• We believe in client service and treat our customers and their audiences with the highest level of respect beginning with the profession demeanor and expertise of our employees.
• We believe in the preeminence of the artist and the creative enterprise and from this our inspiration comes.

• Create a name for the organization, a logo and branding of the company, was well as produce business cards.
• Create a marketing plan that is Internet-centric and dependent on social networking, using all Internet resources available.  Develop innovative approaches.
• Create a billing and fee structure for clients and workers.
• To have integrated the national “advisory” council (one for every EU)
• To have developed a culture of oversight and accountability.
• To have adjusted, amended, changed this strategic plan and to adopt it by popular vote as the guiding document of the enterprise.
• To develop the legal documents and agreements we will need to obtain the rights we seek to exploit.
• Define all steps in the services provided and assign individual responsibilities accordingly.
• Build a multi-media website that encourages social networking and educates as well as informs our customers, clients, and audiences.
• To create a mechanism for measuring our success.
• To write a code of ethics for our relationship to our artists, our customers, our co-workers, and our broader community.
• We want to apply the theoretical knowledge gained from the classroom environment to the actual experience of “doing it” and to perfect our understanding of the process through focused and informed experience.  

• Loyola University New Orleans will own 100% of the Video Production Company but will not receive any salary for doing such. The profits made by the company’s efforts will be used to pay the employees (70% of income) and the remaining profits (30% of income) will be used to buy new equipment and inventory as necessary, growing the business and increasing the quality of available products. Due to the fact that the Video Production Company will not need any outside money to start the company, there are no other investors involved in the Video Production Company.

• Key Management of the Video Production Company
• A faculty member in the Music Industry Studies department, tentatively Jim Gabour, will head the Video Production Company. There will also be staff oversight that will consist of faculty members that will play a role in supervising the company. Furthermore, the management will consist of Louisiana State Business Counseling Services, as well as creating a relationship with a local executive mentor in order to provide a guidance role for the Video Production Company employees. There will also be an executive board consisting of university students that will manage the videography requests and scheduling.

• The size of the Video Production Company will be between ten and twenty Loyola University Music Industry Studies students that have an interest in video production. The number of students involved will depend on the number of video shoot requests the Video Production Company receives. These students will be trained on the job as well as through their courses in video production provided at Loyola University. The functions to be staffed include:
• Scheduling
• Video shooting
• Sound engineer
• Financial accounting and billing
• Payroll
• Equipment maintenance and checkout
• Booking
• Graphics
• Post-production bumpers and credits

• Members of our Advisory Councils who are in the live sound industries will act as an Advisory sub-committee for this EU, making themselves available for questions, internship, and placement opportunities.

• The student governance and HR structure will be determined by the character of the services to be rendered, what processes are involved, what equipment will be required, etc.  The services of this particular EU imply the following responsibilities:  manager, equipment manager, booking & logistics, financial/business affairs, and marketing.  All functions need to be listed, described in detail, and delegated to group/company members.

• Members of the student entertainment and sports law club at the College of Law have agreed to act as legal counsel for the company.  We hope to involve an MBA student from either Tulane or Loyola as a peer mentor/consultant to the company.

• Professional Advisors

The Video Production Company will use Loyola University’s accountant and attorney if it becomes necessary. The Video Production Company will not be required to pay for these services due to the fact that they are covered in the financial obligations of Loyola University to the student-run company.   

WHAT IS A MARKTING PLAN? One definition of a marketing plan states that, “A marketing plan is a written document containing the guidelines for the business unit’s marketing programs and allocations over the planning period.” (Lehman and Winer 2002) The marketing plan can and should be an essential document for organizational success. A well thought out marketing plan should: • act as a road map. • assist in management control and implementation of strategy. • inform new participants of their roles in implementing the plan and reaching objectives. • assist in helping to obtain resources for implementation. • stimulate thinking and better use of limited resources.
• help in the organization and assignment of responsibilities, tasks, and timing.
• help you become aware of problems, opportunities, and threats in the future
-(Cohen 2001)

The marketing plan is an operational document that is created at the business level of the organization. The plan may address a multiple year time horizon but it should be reviewed and updated on an annual basis. Plans tend to fall into one of two categories: a
new product/service introduction plan or an annual marketing plan that addresses products and/or services that are already in your company portfolio.
View the complete document

• Faculty/Staff Advisor:  (name, email, profile)

• State Small Business Development Corporation Advisor:

• MBA Advisor:

• Law School Advisor:

• Local Executive Mentor:

• Student Management:
•     President:
•     Vice President:
•     Secretary:
•     Business Affairs:
•     Marketing/Sales:
•     Operations:
•     Technology:

• Honorary Advisory Board:

We created business plans for each of the entrepreneurial units but they are not complete in several respects. There's no marketing plan, for example, but there is an outline of what is generally in a marketing plan. Other aspects of the plan will have to be developed by the EU's themselves. The plan we have created is to give everyone in the EU a general idea of how to structure a company, what we think this company does, what it believes in, what its mission is, what its goals are, some personnel considerations, and some general information about financial plans, marketing plans, and compensation questions. The EU should use this plan as a guide to creating a detailed and inclusive plan of their own.

The reality is, the EU's have a very large, funded client from whom they can make a steady income for the next 2 years. That client is The Center for Music and Arts Entrepreneurship. The Center actually houses the EU program and is responsible for its operation and results. The Center is also responsible for creating multi-media content (seminars, clinics, forums, lectures, events, performances, documentaries, television programming, etc.) that will aid the local music, music education, and music entrepreneurship communities, as well as the member schools of the New Orleans Music, Entertainment, and Education Consortium (Dillard, Delgado, UNO, and Loyola).

The EU's will be doing the work of producing, video taping, recording, marketing, broadcasting, advertising, selling, distributing, and otherwise involved with the production and distribution of the content. All of these activities are budgeted and the EU's will be offered the opportunity of providing the services needed, and they will be compensated.

Download the Business Plan HERE