We provide sound for events where source audio needs to be amplified or recorded. This includes all indoor and outdoor activities and events, such as concerts, theatrical performances, seminars, clinics, master classes, interviews, classroom lectures, weddings, and all other public events that are within our technical and equipment range. We provide the equipment, the crew, the leadership, and technical expertise to amplify any sound source of any nature, again, within the range of our technical expertise and equipment.

To provide live sound amplification and recording services for of all types of events in a state of the art, professional manner at a fair price.

•We believe that events are only as successful as they are clearly heard and perceived by those present.

•We believe that careful analysis of the context and environment of the audio source and the application of acoustic principles will lead to the most positive result.

•We believe in preparation and professionalism, from the way we dress to the way we interface with others who are involved in the production.

•We believe in the absolute essential nature of our work as it relates to the impact and audience enjoyment of the material being amplified.

•We believe in and are dedicated to customer service and we will treat our customers as if they were family.

•Our actions and our relationships will be of the highest ethical nature.

•We want to apply the theoretical knowledge gained from the classroom environment to the actual experience of “doing it” and to perfect our understanding of the process through focused and informed experience.

•Bring a new level of professionalism to an essential service for every event, concert, speech, seminar, or other public gathering.

•Provide dependable, state of the art, professional sound enhancement services at a fair price.

•Define excellence on every level, from equipment, to maintenance, to engineering and create a plan for achieving it.

•Develop a plan for the business, including a HR, legal, and marketing. o To Create a method of continuing education for our engineering and equipment staff. o Create service agreements with customers, a rate card for various services, an internal financial structure – who gets paid what. o Emphasize customer service and to treat our customers like family.

•Write a code of ethics to include our relationships with each other, with our customers, and to our broader community.

•Create a mechanism to measure our success

• Loyola University New Orleans will own 100% of the Sound Company but will not receive any salary for doing such. The profits made by the company’s efforts will be used to pay the employees (70% of income) and the remaining profits (30% of income) will be used to fund the growing business as necessary, increasing the quality of available products. Due to the fact that the Sound Company will not need any outside money to start the company, there are no other investors involved in the Career Services Company.

• Key Management of the Sound Company
• The faculty/staff advisor to the Sound Company is Jay Crutti.  The Small Business Development Corporation will assign a local business person as a consultant to this EU.  Members of our Advisory Councils who are in the live sound industries will act as an Advisory sub-committee for this EU, making themselves available for questions, internship, and placement opportunities.

• The student governance and HR structure will be determined by the character of the services to be rendered, what processes are involved, what equipment will be required, etc.  The services of this particular EU imply the following responsibilities:  manager, equipment manager, booking & logistics, financial/business affairs, and marketing.  All functions need to be listed, described in detail, and delegated to group/company members.

• Members of the student entertainment and sports law club at the College of Law have agreed to act as legal counsel for the company.  We hope to involve an MBA student from either Tulane or Loyola as a peer mentor/consultant to the company.

• Professional Advisors
• Sound Company will use Loyola University’s accountant and attorney if it becomes necessary. The Sound Company will not be required to pay for these services due to the fact that they are covered in the financial obligations of Loyola University to the student-run company.  

WHAT IS A MARKTING PLAN? One definition of a marketing plan states that, “A marketing plan is a written document containing the guidelines for the business unit’s marketing programs and allocations over the planning period.” (Lehman and Winer 2002) The marketing plan can and should be an essential document for organizational success. A well thought out marketing plan should:
• act as a road map.
• assist in management control and implementation of strategy.
• inform new participants of their roles in implementing the plan and reaching objectives.
• assist in helping to obtain resources for implementation.
• stimulate thinking and better use of limited resources.
• help in the organization and assignment of responsibilities, tasks, and timing.
• help you become aware of problems, opportunities, and threats in the future
-(Cohen 2001)

The marketing plan is an operational document that is created at the business level of the organization. The plan may address a multiple year time horizon but it should be reviewed and updated on an annual basis. Plans tend to fall into one of two categories: a new product/service introduction plan or an annual marketing plan that addresses products and/or services that are already in your company portfolio.
View the complete document

Faculty/Staff Advisor: (name, email, profile)

State Small Business Development Corporation Advisor:

MBA Advisor:

Law School Advisor:

Local Executive Mentor:

Student Management:

President:

Vice President:

Secretary:

Business Affairs:

Marketing/Sales:

Operations:

Technology:

Honorary Advisory Board:

Parental Advisors:

We created business plans for each of the entrepreneurial units but they are not complete in several respects. There's no marketing plan, for example, but there is an outline of what is generally in a marketing plan. Other aspects of the plan will have to be developed by the EU's themselves. The plan we have created is to give everyone in the EU a general idea of how to structure a company, what we think this company does, what it believes in, what its mission is, what its goals are, some personnel considerations, and some general information about financial plans, marketing plans, and compensation questions. The EU should use this plan as a guide to creating a detailed and inclusive plan of their own.

The reality is, the EU's have a very large, funded client from whom they can make a steady income for the next 2 years. That client is The Center for Music and Arts Entrepreneurship. The Center actually houses the EU program and is responsible for its operation and results. The Center is also responsible for creating multi-media content (seminars, clinics, forums, lectures, events, performances, documentaries, television programming, etc.) that will aid the local music, music education, and music entrepreneurship communities, as well as the member schools of the New Orleans Music, Entertainment, and Education Consortium (Dillard, Delgado, UNO, and Loyola).

The EU's will be doing the work of producing, video taping, recording, marketing, broadcasting, advertising, selling, distributing, and otherwise involved with the production and distribution of the content. All of these activities are budgeted and the EU's will be offered the opportunity of providing the services needed, and they will be compensated.

Download the Business Plan HERE