MEISA is an acronym for Music and Entertainment Industry Student Association. It is afilliated with the national organization of music industry educators or MEIEA (Music and Entertainment Industry Educators Association) LINK HERE. In addition to providing educational opportunities, MEISA and MEIEA provide networking opportunities by way of regional and national conferences. Our MEISA chapter will focus on producing several student musical events, such as Battle of the Bands, but also on all other conferences, organizational trade shows and annual meetings, and other industry networking opportunities, such as SXSW, MIDEM, NAMM, etc. We will also work closely with Grammy in the Schools to provide service opportunities for students and Grammy U to provide local networking opportunities for students.

To provide college and university students in New Orleans with music industry networking and community service opportunities.

• We believe in the value of community service to give students the opportunity to give back and to engage in activities for the betterment of their communities.
• We believe in the importance of networking for students in order to give them opportunities to meet people both inside and out of the local community who are engaged in music, arts, and entertainment activities.

• To connect the dots of networking events to internships and placement opportunities.
• To raise money to send assist students with the expense of participating in national networking opportunities.
• To establish a relationship and create plans with Grammy U and Grammy in the schools as well as other organizations in New Orleans who may supply our student membership with service opportunities.

The faculty/staff advisor to this EU is --. The Small Business Development Corporation will assign a local business person as a consultant to this EU. Members of our Advisory Councils who are in the live sound industries will act as an Advisory sub-committee for this EU, making themselves available for questions, internship, and placement opportunities. The student governance and HR structure will be determined by the character of the services to be rendered, what processes are involved, what equipment will be required, etc. The services of this particular EU imply the following responsibilities: manager, equipment manager, booking & logistics, financial/business affairs, and marketing. All functions need to be listed, described in detail, and delegated to group/company members. Members of the student entertainment and sports law club at the College of Law have agreed to act as legal counsel for the company. We hope to involve an MBA student from either Tulane or Loyola as a peer mentor/consultant to the company.

>WHAT IS A MARKTING PLAN? One definition of a marketing plan states that, “A marketing plan is a written document containing the guidelines for the business unit’s marketing programs and allocations over the planning period.” (Lehman and Winer 2002) The marketing plan can and should be an essential document for organizational success. A well thought out marketing plan should:
• act as a road map.
• assist in management control and implementation of strategy.
• inform new participants of their roles in implementing the plan and reaching objectives.
• assist in helping to obtain resources for implementation.
• stimulate thinking and better use of limited resources.
• help in the organization and assignment of responsibilities, tasks, and timing.
• help you become aware of problems, opportunities, and threats in the future
-(Cohen 2001)

The marketing plan is an operational document that is created at the business level of the organization. The plan may address a multiple year time horizon but it should be reviewed and updated on an annual basis. Plans tend to fall into one of two categories: a new product/service introduction plan or an annual marketing plan that addresses products and/or services that are already in your company portfolio.
View the complete document

Faculty/Staff Advisor: (name, email, profile)
State Small Business Development Corporation Advisor:

MBA Advisor:

Law School Advisor:

Local Executive Mentor:

Student Management:
President:
Vice President:
Secretary:
Business Affairs:
Marketing/Sales:
Operations:
Technology:

Honorary Advisory Board:

Parental Advisors:

We created business plans for each of the entrepreneurial units but they are not complete in several respects. There's no marketing plan, for example, but there is an outline of what is generally in a marketing plan. Other aspects of the plan will have to be developed by the EU's themselves. The plan we have created is to give everyone in the EU a general idea of how to structure a company, what we think this company does, what it believes in, what its mission is, what its goals are, some personnel considerations, and some general information about financial plans, marketing plans, and compensation questions. The EU should use this plan as a guide to creating a detailed and inclusive plan of their own.

The reality is, the EU's have a very large, funded client from whom they can make a steady income for the next 2 years. That client is The Center for Music and Arts Entrepreneurship. The Center actually houses the EU program and is responsible for its operation and results. The Center is also responsible for creating multi-media content (seminars, clinics, forums, lectures, events, performances, documentaries, television programming, etc.) that will aid the local music, music education, and music entrepreneurship communities, as well as the member schools of the New Orleans Music, Entertainment, and Education Consortium (Dillard, Delgado, UNO, and Loyola).

The EU's will be doing the work of producing, video taping, recording, marketing, broadcasting, advertising, selling, distributing, and otherwise involved with the production and distribution of the content. All of these activities are budgeted and the EU's will be offered the opportunity of providing the services needed, and they will be compensated.

Download the Business Plan HERE