We provide musicians and artists with managerial services including planning, recording, concert and club booking, corporate functions, weddings, church services, and touring. We help artists and musicians development their brand, their image, their message, their music, and their businesses. We provide business structures for artist-owned publishing companies and we provide Internet, press kit, and demo recording services. We manage schedules of artists and bands, we book engagements, we collect deposits, and we can provide financial services. We see our primary and initial focus to be booking College of Music performers, student bands, and other artists and groups we choose to book. Our managerial services will grow as our capabilities, contacts, experience, and knowledge grows. Booking a band or group in New Orleans and even Louisiana could be a minimum of what this company does in its formative stage. Marketing those performances and gigs is included in booking services as necessary. Our income is derived on a commission basis.

We provide career, booking, and management services to musicians and artists, from the amateur to the professional, for all functions and occasions.

Our business and personal dealings, agreements, and relationships will be conducted in the highest ethical manner.
We believe that we provide a service to our artists and clients and we will always put their best interests first. Profit is a byproduct of what we do.
We believe in the preeminence of the artist and the creative enterprise and recognize that from this comes our opportunities and responsibilities, which we promise to always use our best efforts to achieve.
We believe in honesty and transparency in all business practices and relationships and pledge to hold ourselves to the highest level of ethical conduct.
We believe in the preeminence of the artist and the creative enterprise and from this our inspiration comes.
We believe in forging long-term relationships with our artists, our clients, and our sub-contractors.

Create a marketing plan that is Internet-centric and dependent on social networking, using all Internet resources available. Develop innovative approaches.
Immediately develop a list of potential clients, venues, clubs, churches, fraternal organizations that might be interested in our services.
Assume the responsibility of booking students and faculty of the CoMFA and managing and fulfilling requests for music that are received in the office of the CoMFA.
Create and integrate an the national honorary “advisory” council (one for every EU)
Develop a culture of oversight and accountability.
Adjust, amend, or change this strategic plan and to adopt it by popular vote as the guiding document of the enterprise.
Develop the legal documents and agreements we will need to obtain the rights we seek to exploit.
Build a multi-media website that encourages social networking and educates as well as informs our customers, clients, and audiences.
Create a mechanism for measuring our success.
Write a code of ethics for our relationship to our artists, our customers, our co-workers, and our broader community.
We want to apply the theoretical knowledge gained from the classroom environment to the actual experience of “doing it” and to perfect our understanding of the process through focused and informed experience.

Loyola University will own 100% of the Booking & Management Company but will not receive any salary for doing such. The profits made by the company’s efforts will be used to pay the employees (70% of income) and the remaining profits (30% of income) will be used to fund the growing business as necessary, increasing the quality of available products. Due to the fact that the Booking & Management Company will not need any outside money to start the company, there are no other investors involved in the Booking & Management Company.

Key Management of the Booking & Management Company
The faculty/staff advisor to this EU has yet to be determined. We hope to involve Gregory Davis, Robin Burgess, and Steve Rehage. The Small Business Development Corporation will assign a local business person as a consultant to this EU. Members of our Advisory Councils who are in the live sound industries will act as an Advisory sub-committee for this EU, making themselves available for questions, internship, and placement opportunities.

The student governance and HR structure will be determined by the character of the services to be rendered, what processes are involved, what equipment will be required, etc. The services of this particular EU imply the following responsibilities: manager, equipment manager, booking & logistics, financial/business affairs, and marketing. All functions need to be listed, described in detail, and delegated to group/company members.

Members of the student entertainment and sports law club at the College of Law have agreed to act as legal counsel for the company. We hope to involve an MBA student from either Tulane or Loyola as a peer mentor/consultant to the company.

These students will be trained on the job, as well as through their courses provided at Loyola University. The functions to be staffed include:
Planning
Recording
Concert and club booking, corporate functions, weddings, church services, and touring
Develop their brand, image, message, music, and their businesses
Provide business structures for artist-owned publishing companies
Provide Internet, press kit, and demo recording services
Manage schedules of artists and bands, book engagements, collect deposits
Provide financial services
Financial accounting and billing
Payroll
Professional Advisors
The Booking & Management Company will use Loyola University’s accountant and attorney if it becomes necessary. The Booking & Management Company will not be required to pay for these services due to the fact that they are covered in the financial obligations of Loyola University to the student-run company.

WHAT IS A MARKTING PLAN? One definition of a marketing plan states that, “A marketing plan is a written document containing the guidelines for the business unit’s marketing programs and allocations over the planning period.” (Lehman and Winer 2002) The marketing plan can and should be an essential document for organizational success. A well thought out marketing plan should:
• act as a road map.
• assist in management control and implementation of strategy.
• inform new participants of their roles in implementing the plan and reaching objectives.
• assist in helping to obtain resources for implementation.
• stimulate thinking and better use of limited resources.
• help in the organization and assignment of responsibilities, tasks, and timing.
• help you become aware of problems, opportunities, and threats in the future
-(Cohen 2001)

The marketing plan is an operational document that is created at the business level of the organization. The plan may address a multiple year time horizon but it should be reviewed and updated on an annual basis. Plans tend to fall into one of two categories: a new product/service introduction plan or an annual marketing plan that addresses products and/or services that are already in your company portfolio.
View the complete document

Faculty/Staff Advisor: (name, email, profile)

State Small Business Development Corporation Advisor:

MBA Advisor:

Law School Advisor:

Local Executive Mentor:

Student Management:
President:
Vice President:
Secretary:
Business Affairs:
Marketing/Sales:
Operations:
Technology:

Honorary Advisory Board:

Parental Advisors:

We created business plans for each of the entrepreneurial units but they are not complete in several respects. There's no marketing plan, for example, but there is an outline of what is generally in a marketing plan. Other aspects of the plan will have to be developed by the EU's themselves. The plan we have created is to give everyone in the EU a general idea of how to structure a company, what we think this company does, what it believes in, what its mission is, what its goals are, some personnel considerations, and some general information about financial plans, marketing plans, and compensation questions. The EU should use this plan as a guide to creating a detailed and inclusive plan of their own.

The reality is, the EU's have a very large, funded client from whom they can make a steady income for the next 2 years. That client is The Center for Music and Arts Entrepreneurship. The Center actually houses the EU program and is responsible for its operation and results. The Center is also responsible for creating multi-media content (seminars, clinics, forums, lectures, events, performances, documentaries, television programming, etc.) that will aid the local music, music education, and music entrepreneurship communities, as well as the member schools of the New Orleans Music, Entertainment, and Education Consortium (Dillard, Delgado, UNO, and Loyola).

The EU's will be doing the work of producing, video taping, recording, marketing, broadcasting, advertising, selling, distributing, and otherwise involved with the production and distribution of the content. All of these activities are budgeted and the EU's will be offered the opportunity of providing the services needed, and they will be compensated.

Download the Business Plan HERE

Who We Are And What We Do