We plan, coordinate, and produce public and private events of all types, sizes, and locations, including providing live sound and audio/visual recording services. This would include Forums, seminars, concerts, studio recordings, music videos, public speeches, ceremonial events, educational and arts events of all types. We can involve ourselves on any level, from the booking of facilities, providing hospitality, video taping, live sound, printing, marketing, information delivery, web casting, branding services, depending on the needs of the client.

To provide and coordinate professional services related to the production and recording of live events of all types, with an emphasis on innovation, branding, and having the maximum impact.

o We believe that the key to success is pre planning and preparation.

o We believe in taking every measure to enhance the enjoyment of the event both for the live audience and the broadcast audience.

o We believe in client service and treat our customers and their audiences with the highest level of respect beginning with the profession demeanor and expertise of our employees.

o We understand that the events we produce and manage have the potential of affecting the lives of artists and arts entrepreneurs all over the world and that these events should be produced with gravity of this potential.

o We believe in clarity of communication between and among our staff, the video and sound staffs, the customer’s team, and the audience, will make the process and the production run smoothly and to the enjoyment of all concerned.

o Our business and personal dealings, agreements, and relationships will be conducted in the highest ethical manner.

o Create a list of services offered, including those that we will subcontract to our sister companies.

o Create a database of halls and facilities in the consortium schools, as well as those schools not yet members and other facilities in the city.

o Write a code of ethics for our company and our relationship to our customers, to each other, and to the larger community.

o Create subcontracting agreements with the sound, video, marketing, and design companies.

o Create an HR structure that assigns responsibility and accountability and is inclusive of all steps in the process. A management structure needs to be created.

o Planning and producing schedules and documents need to be created.

o Create a database of potential clients and investigate their activities for potential involvement or for ideas of other types of events we could suggest and therefore produce.

o Create an internal pay structure.

o Expand our capabilities to include stage design and direction and using special lighting in those efforts.

o We want to apply the theoretical knowledge gained from the classroom environment to the actual experience of “doing it” and to perfect our understanding of the process through focused and informed experience.

• Loyola University New Orleans will own 100% of the Events Management Company but will not receive any salary for doing such. The profits made by the company’s efforts will be used to pay the employees (70% of income) and the remaining profits (30% of income) will be used to fund the growing business as necessary, increasing the quality of available products. Due to the fact that the Events Management Company will not need any outside money to start the company, there are no other investors involved in the Career Services Company.

• Key Management of the Events Management Company
• The faculty/staff advisor to this EU is Geoffrey Douville. The Small Business Development Corporation will assign a local business person as a consultant to this EU. Members of our Advisory Councils who are in the live sound industries will act as an Advisory sub-committee for this EU, making themselves available for questions, internship, and placement opportunities.

• The student governance and HR structure will be determined by the character of the services to be rendered, what processes are involved, what equipment will be required, etc. The services of this particular EU imply the following responsibilities: manager, staging, A/V service subcontractors, booking & logistics, financial/business affairs, and marketing. All functions need to be listed, described in detail, and delegated to group/company members.

• Members of the student entertainment and sports law club at the College of Law have agreed to act as legal counsel for the company. We hope to involve an MBA student from either Tulane or Loyola as a peer mentor/consultant to the company.

• Professional Advisors
• The Events Management Company will use Loyola University’s accountant and attorney if it becomes necessary. The Events Management Company will not be required to pay for these services due to the fact that they are covered in the financial obligations of Loyola University to the student-run company.

WHAT IS A MARKTING PLAN? One definition of a marketing plan states that, “A marketing plan is a written document containing the guidelines for the business unit’s marketing programs and allocations over the planning period.” (Lehman and Winer 2002) The marketing plan can and should be an essential document for organizational success. A well thought out marketing plan should:
• act as a road map.
• assist in management control and implementation of strategy.
• inform new participants of their roles in implementing the plan and reaching objectives.
• assist in helping to obtain resources for implementation.
• stimulate thinking and better use of limited resources.
• help in the organization and assignment of responsibilities, tasks, and timing.
• help you become aware of problems, opportunities, and threats in the future
-(Cohen 2001)

The marketing plan is an operational document that is created at the business level of the organization. The plan may address a multiple year time horizon but it should be reviewed and updated on an annual basis. Plans tend to fall into one of two categories: a new product/service introduction plan or an annual marketing plan that addresses products and/or services that are already in your company portfolio.
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Faculty/Staff Advisor: (name, email, profile)

State Small Business Development Corporation Advisor:

MBA Advisor:

Law School Advisor:

Local Executive Mentor:

Student Management:
President:
Vice President:
Secretary:
Business Affairs:
Marketing/Sales:
Operations:
Technology:

Honorary Advisory Board:

Parental Advisors:

We created business plans for each of the entrepreneurial units but they are not complete in several respects.  There's no marketing plan, for example, but there is an outline of what is generally in a marketing plan.  Other aspects of the plan will have to be developed by the EU's themselves.  The plan we have created is to give everyone in the EU a general idea of how to structure a company, what we think this company does, what it believes in, what its mission is, what its goals are, some personnel considerations, and some general information about financial plans, marketing plans, and compensation questions.  The EU should use this plan as a guide to creating a detailed and inclusive plan of their own.

The reality is, the EU's have a very large, funded client from whom they can make a steady income for the next 2 years.  That client is The Center for Music and Arts Entrepreneurship.  The Center actually houses the EU program and is responsible for its operation and results.  The Center is also responsible for creating multi-media content (seminars, clinics, forums, lectures, events, performances, documentaries, television programming, etc.) that will aid the local music, music education, and music entrepreneurship communities, as well as the member schools of the New Orleans Music, Entertainment, and Education Consortium (Dillard, Delgado, UNO, and Loyola).  

The EU's will be doing the work of producing, video taping, recording, marketing, broadcasting, advertising, selling, distributing, and otherwise involved with the production and distribution of the content.  All of these activities are budgeted and the EU's will be offered the opportunity of providing the services needed, and they will be compensated.  

Download the Business Plan HERE