We work closely with the University Career Services Department and those of the other members of the Consortium to help our clients (students) prepare for internships (training in writing resumes, cover letters, and interview techniques), placement (providing networking opportunities and access to our human resources and advisory councils database), and create new entrepreneurial enterprises. We match our clients, who are motivated, informed, self-confident, and knowledgeable young people with local, national, and global entertainment enterprises of all sorts. We involve industry professionals who are members of our advisory councils, interested parents, and others to advise and assist out students. We provide a careers services website that will provide job postings and internship opportunities to our clients by way of allowing them to post their video and document resumes, post music and video productions, and communicate directly with potential employers.

We assist and prepare Consortium students for internship, job placement, and entrepreneurial opportunities in the local community and beyond.

• Consistent with our vision, we will carefully screen potential employees and employers inorder to choose the most compatible match for one another.
• We believe in providing a quality service to employers, as well as potentialemployees, by a careful screening of both groups.
• We believe in providing safe and monitored internship opportunities with oversightprovided by the Director of Career Services.
• We believe in emphasizing the entrepreneurial approach to the entertainmentindustries.
• Our business and personal dealings, agreements, and relationships will be conductedin the highest ethical manner. 
• We believe in client service and treat ourcustomers and their audiences with the highest level of respect beginning withthe profession demeanor and expertise of our employees.  

• Name the organization, create a logo and branding of the company, and create company business cards.
• Create a marketing plan.
• Create an innovative marketing plan that is Internet-centric and dependent on social networking, using all Internet resources available. 
• Create and manage student-run companies that are engaged in all aspects of the entertainment industry.
• To have integrated the national “advisory” council (one for every EU).
• To have developed a culture of oversight and accountability.
• To have adjusted,  amended, changed this strategic plan and to adopt it by popular vote as the guiding document of the enterprise.
• To develop the legal documents and agreements we will need to obtain the rights we seek to exploit.
• Define all steps in the services provided and assign individual responsibilities accordingly.
• Build a multimedia website that encourages social networking and educates as well as informs our customers, clients, and audiences.
• To create a mechanism for measuring our success.
• To write a code of ethics for our relationship to our artists, our customers, our co-workers, and our broader community. We want to apply the theoretical knowledge gained from the classroom environment to the actual experience of “doing it” and to perfect our understanding of the process through focused and informed experience.  

• Loyola University New Orleans will own 100% of the Career Services Companybut will not receive any salary for doing such. The profits made by thecompany’s efforts will be used to pay the employees (70% of income) and theremaining profits (30% of income) will be used to fund the growing business asnecessary, increasing the quality of available products. Due to the fact that theCareer Services Companywill not need any outside money to start the company, there are no otherinvestors involved in the Career Services Company.

• Key Management of the Career Services Company
• A staff member in the Music Industry Studies department, GeorgiaMcBride, will head the CareerServices Company. There will also be staff oversight that will consistof faculty members that will play a role in supervising the company.Furthermore, the management will consist of Louisiana State Business CounselingServices, as well as creating a relationship with a local executive mentor inorder to provide a guidance role for Career Services Company employees. Members of our AdvisoryCouncils who are in the live sound industries will act as an Advisorysub-committee for this EU, making themselves available for questions,internship, and placement opportunities. There will also be an executive boardconsisting of university students that will manage the job placement and internshiprequests from students and clientele.

• The size of the Career Services Company will be between ten and twenty LoyolaUniversity Music Industry Studies students that have an interest in music andentertainment industries. The number of students involved will depend on thenumber of job and internship requests the Career Services Company receives. These studentswill be trained on the job, as well as through their courses provided at LoyolaUniversity. The functions to be staffed include:

•  Scheduling
• Promoting the Internship and Job Placement Company at music and entertainment industry events
•   Financial accounting and billing
• Payroll
•   Database management
• Newsletter production
• Website management
• Coordinate interaction with parent’s groups
• Monitoring of internships
•  Resume and interview training

• The student governance and Human Resources structure will bedetermined by the character of the services to be rendered, what processes areinvolved, what equipment will be required, etc.  The services of this particular EU imply the followingresponsibilities:  manager,equipment manager, booking & logistics, financial/business affairs, andmarketing.  All functions need tobe listed, described in detail, and delegated to group/company members.

• Members of the student entertainment and sports law club at the College of Law have agreed to act as legal counsel for the company.  We hope to involve an MBA student from either Tulane or Loyola as a peer mentor/consultant to the company.  

WHAT IS A MARKTING PLAN? One definition of a marketing plan states that, “A marketing plan is a written document containing the guidelines for the business unit’s marketing programs and allocations over the planning period.” (Lehman and Winer 2002) The marketing plan can and should be an essential document for organizational success. A well thought out marketing plan should:
• act as a road map.
• assist in management control and implementation of strategy.
• inform new participants of their roles in implementing the plan and reaching objectives.
• assist in helping to obtain resources for implementation.
• stimulate thinking and better use of limited resources.
• help in the organization and assignment of responsibilities, tasks, and timing.
• help you become aware of problems, opportunities, and threats in the future
-(Cohen 2001)

The marketing plan is an operational document that is created at the business level of the organization. The plan may address a multiple year time horizon but it should be reviewed and updated on an annual basis. Plans tend to fall into one of two categories: a new product/service introduction plan or an annual marketing plan that addresses products and/or services that are already in your company portfolio.
View the complete document

Faculty/Staff Advisor:

SBDC Advisor:

MBA Counselor:

Law School Counselor:

Local Executive Mentor:

Management:

Honorary Advisory Board:

Student Management:

President:

Vice President:

Secretary:

Business Affairs:

Marketing/Sales:

Operations:

Technology:

Parental Advisors:

We created business plans for each of the entrepreneurial units but they are not complete in several respects. There's no marketing plan, for example, but there is an outline of what is generally in a marketing plan. Other aspects of the plan will have to be developed by the EU's themselves. The plan we have created is to give everyone in the EU a general idea of how to structure a company, what we think this company does, what it believes in, what its mission is, what its goals are, some personnel considerations, and some general information about financial plans, marketing plans, and compensation questions. The EU should use this plan as a guide to creating a detailed and inclusive plan of their own.The reality is, the EU's have a very large, funded client from whom they can make a steady income for the next 2 years. That client is The Center for Music and Arts Entrepreneurship. The Center actually houses the EU program and is responsible for its operation and results. The Center is also responsible for creating multi-media content (seminars, clinics, forums, lectures, events, performances, documentaries, television programming, etc.) that will aid the local music, music education, and music entrepreneurship communities, as well as the member schools of the New Orleans Music, Entertainment, and Education Consortium (Dillard, Delgado, UNO, and Loyola). The EU's will be doing the work of producing, video taping, recording, marketing, broadcasting, advertising, selling, distributing, and otherwise involved with the production and distribution of the content. All of these activities are budgeted and the EU's will be offered the opportunity of providing the services needed, and they will be compensated.

Download the Business Plan HERE