We produce, license, aggregate, and create content for radio, television, and Internet broadcast. We run a radio station and we have a relationship with the NOETC channel in Orleans Parish, Channel 4. We will be expanding out reach in adjacent Parishes, state-wide, and eventually nation-wide via a network of public access educational channels. We are broadcasters and distributors and we focus on music and the arts. Our markets are those interested in the creative life either as artists, musicians, managers, promoters, entrepreneurs, or any of the other hundreds of careers in the arts. Our audience includes teachers, students, musicians, and the families of artists and musicians.

To provide broadcasting services to our listeners and viewers, artists and all content producers by way of the Internet, Cable Television, and other means of mass communication.

o We believe that our efforts and services create impact for those who have created the content, enhancing their potential to raise money and to connect with more people who share their values and interestes.

o We believe that our efforts bring needed and useful information and experiences to our viewers and listeners.

o We believe in the power of the intellectual and cultural exchange of ideas and information to create a healthy society and encourage all those in the creative class.

o We believe in customer service both to our content providers and our viewers. The quality and potential of the message requires us to use our best efforts to provide respectful and highly professional broadcast services.

o We have a very serious obligation to our viewers and listeners to keep them advised of events and opportunities related to music and the arts and the business of the arts.

o We believe in the importance to our audience of arts and arts related content, music and music related content both for educational and entertainment purposes.

o All of our actions, work, and relationships will be conducted on the highest ethical level.

o We believe that we provide a public service to our community and we are dedicated to the continuation and expansion of this public service.

• Name the organization, create a logo and branding of the company, and create company business cards.
• Create a clear organizational structure to deal with every aspect of our mission.
• Write a code of ethics for our company and our relationship to our customers, to each other, and to the larger community.
• Create a handbook for on air personalities.
• Market our broadcasts and programming.
• Seek content from other college radio and TV stations in the state.
• Champion the work of local artists.
• Champion the work of “independent” artists.
• Offer the broadest array possible of music and visual arts, music, entertainment, and educational content.
• Reflect our ideals as a university.
• Create a management and programming structure.
• Keep our listeners informed of the activities of the universities, colleges, and arts and cultural institutions of the city and the surrounding area.
• Provide public service announcements and emergency information to our audiences.
• Apply the theoretical knowledge gained from the classroom environment to the actual experience of “doing it” and to perfect our understanding of the process through focused and informed experience.

• Loyola University will own 100% of the Radio/Television/Internet Company but will not receive any salary for doing such. The profits made by the company’s efforts will be used to pay the employees (70% of income) and the remaining profits (30% of income) will be used to fund the growing business as necessary, increasing the quality of available products. Due to the fact that the Radio/Television/Internet Company will not need any outside money to start the company, there are no other investors involved in the Radio/Television/Internet Company.

• Key Management of the Radio/Television/Internet Company
• The faculty/staff advisor to this EU is Kurt Wolf. The Small Business Development Corporation will assign a local business person as a consultant to this EU. Members of our Advisory Councils who are in the live sound industries will act as an Advisory sub-committee for this EU, making themselves available for questions, internship, and placement opportunities. All functions need to be listed, described in detail, and delegated to group/company members.

• The student governance and HR structure will be determined by the character of the services to be rendered, what processes are involved, what equipment will be required, etc. The services of this particular EU imply the following responsibilities: manager, equipment manager and maintenance, booking & logistics, programming, financial/business affairs, and marketing.

• Members of the student entertainment and sports law club at the College of Law have agreed to act as legal counsel for the company. We hope to involve an MBA student from either Tulane or Loyola as a peer mentor/consultant to the company.

• These students will be trained on the job, as well as through their courses provided at Loyola University. The functions to be staffed include: 
• Producing, licensing, aggregating, and creating content for radio, television, and Internet broadcast 
• Financial accounting and billing
• Payroll

• Professional Advisors
• The Radio/Television/Internet Company will use Loyola University’s accountant and attorney if it becomes necessary. The Radio/Television/Internet Company will not be required to pay for these services due to the fact that they are covered in the financial obligations of Loyola University to the student-run company.

WHAT IS A MARKTING PLAN? One definition of a marketing plan states that, “A marketing plan is a written document containing the guidelines for the business unit’s marketing programs and allocations over the planning period.” (Lehman and Winer 2002) The marketing plan can and should be an essential document for organizational success. A well thought out marketing plan should:
• act as a road map.
• assist in management control and implementation of strategy.
• inform new participants of their roles in implementing the plan and reaching objectives.
• assist in helping to obtain resources for implementation.
• stimulate thinking and better use of limited resources.
• help in the organization and assignment of responsibilities, tasks, and timing.
• help you become aware of problems, opportunities, and threats in the future
-(Cohen 2001)

The marketing plan is an operational document that is created at the business level of the organization. The plan may address a multiple year time horizon but it should be reviewed and updated on an annual basis. Plans tend to fall into one of two categories: a new product/service introduction plan or an annual marketing plan that addresses products and/or services that are already in your company portfolio.
View the complete document

Faculty/Staff Advisor: (name, email, profile)

State Small Business Development Corporation Advisor:

MBA Advisor:

Law School Advisor:

Local Executive Mentor:

Student Management:
President:
Vice President:
Secretary:
Business Affairs:
Marketing/Sales:
Operations:
Technology:

Honorary Advisory Board:

Parental Advisors:

We created business plans for each of the entrepreneurial units but they are not complete in several respects. There's no marketing plan, for example, but there is an outline of what is generally in a marketing plan. Other aspects of the plan will have to be developed by the EU's themselves. The plan we have created is to give everyone in the EU a general idea of how to structure a company, what we think this company does, what it believes in, what its mission is, what its goals are, some personnel considerations, and some general information about financial plans, marketing plans, and compensation questions. The EU should use this plan as a guide to creating a detailed and inclusive plan of their own.

The reality is, the EU's have a very large, funded client from whom they can make a steady income for the next 2 years. That client is The Center for Music and Arts Entrepreneurship. The Center actually houses the EU program and is responsible for its operation and results. The Center is also responsible for creating multi-media content (seminars, clinics, forums, lectures, events, performances, documentaries, television programming, etc.) that will aid the local music, music education, and music entrepreneurship communities, as well as the member schools of the New Orleans Music, Entertainment, and Education Consortium (Dillard, Delgado, UNO, and Loyola).

The EU's will be doing the work of producing, video taping, recording, marketing, broadcasting, advertising, selling, distributing, and otherwise involved with the production and distribution of the content. All of these activities are budgeted and the EU's will be offered the opportunity of providing the services needed, and they will be compensated.

Download the Business Plan HERE